The purpose of this article is to present the experience of an Indian university in aligning its vision and mission to assurance of learning for a new academic programme in management education. Through a thorough and multi-layered case study methodology, it attempts to describe the process undertaken in the curriculum design, development, and delivery with a special focus on the identification, evaluation, adoption, and adaptation of its assurance of learning. The originality of the article is in presenting the curriculum design, development, delivery, and assurance of learning for a programme that is not based in law in a law university. This article also attempts to provide a conceptual process flow of incorporating a vision and mission linked assurance structure that other academic institutions may refer to while curating new academic programmes.