The use of smartphones has become a primary need in supporting human daily activities. With the presence of a smartphone, various activities can be carried out only through an application. One application that is currently popular with Indonesians is an investment application with products such as stocks, mutual funds, and crypto. The presence of…

A reasoned action approach (RAA) was used to assess the importance of psychological factors (attitude, perceived norm, and perceived behavioral control) in forming a woman's intention to use mobile technology, specifically mobile business applications. This study also examined whether the significance of these factors varied across cultures. An…