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Direct linkJudith Grace Moulds – ProQuest LLC, 2022
In their popular book "Made to Stick," Heath and Heath (2007) examined characteristics that make an idea sticky, that is, "understood and remembered, and have a lasting impact--they change your audience's opinions or behavior" (p. 8). Lecture-based instruction is a common but debated pedagogical approach in higher education,…
Descriptors: Higher Education, Teaching Methods, Foreign Countries, Undergraduate Students
