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Rawlins, Jacob D. – Business and Professional Communication Quarterly, 2014
This article explores how rhetorical myth can be used as a tool for persuading employees to accept change and to maintain consensus during the process. It defines rhetorical myth using three concepts: "chronographia" (a rhetorical interpretation of history), epideictic prediction (defining a present action by assigning praise and blame…
Descriptors: Misconceptions, State Universities, Computer Software, Management Systems