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Nitzke, Joseph; Wacker, Mary Ellen – 2001
This paper reports on the first phase of a three-part study meant to provide information, in an expanded context, for decisions related to marketing communications at Western Iowa Tech Community College (WITCC). The Marketing Department proposed focus groups to examine dropouts, students who are admitted but do not enroll, and business persons in…
Descriptors: Academic Persistence, College Faculty, Community Colleges, Dropout Research