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Kelly-Holmes, Helen; Atkinson, David – Journal of Multilingual and Multicultural Development, 2007
This paper investigates the Irish-language adscape through an analysis of the profile of two Irish-language newspapers, "Foinse," published in the Republic of Ireland, and "La," published in Northern Ireland. The advertising in both papers is analysed in terms of products and services advertised, advertisers represented and…
Descriptors: Language Planning, Advertising, Private Sector, Foreign Countries
Rantz, Frederique; Horan, Pascaline – Language and Intercultural Communication, 2005
This paper reflects a key concern for teacher trainers: how can primary language teachers promote the development of intercultural awareness among their pupils? It addresses the concept of intercultural awareness as it applies to young learners and refers more specifically to the context of the Irish primary classroom and its curriculum. It argues…
Descriptors: Portfolios (Background Materials), Modern Languages, Language Teachers, Foreign Countries