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Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective
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Aharony, Noa – College & Research Libraries, 2014
This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the "Big Five" model of personality as a theoretical base from which to predict…
Descriptors: Social Networks, Web Sites, Adoption (Ideas), Graduate Students