This study maps, characterizes, and conceptualizes the media discourse and coverage of non-governmental organization--school interactions within public education in Israel, while depicting the evolving dynamics and framing of this ever prominent phenomenon. The authors employed two complementary methodologies for the analysis: critical discourse analysis and framing theory. Specifically, this study pinpoints how neo-liberal notions are used and communicated to the public, and what role different newspapers play in framing those interactions and in helping to shape public opinion regarding the new engagements between schools and non-governmental organizations. The authors depict the ways in which school-non-governmental organization interactions are presented and framed to popular and elite audiences, and discuss the possible implications of their findings in light of the growing prominence of external entities in public schooling.