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Cuihua, Wu; Lingling, Liu – Advances in Language and Literary Studies, 2014
This paper spotlights the twelve slogans of the Olympic Games in order to critically analyze the ideologies underlying the discourse. By taking the principles of critical discourse analysis (CDA) and Halliday's (1994) systemic-functional grammar (SFG) as analytical tools, the paper endeavours to reveal the ideology that predominates in the ruling…
Descriptors: Ideology, Athletics, Thematic Approach, Discourse Analysis
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Rafieyan, Vahid – Advances in Language and Literary Studies, 2016
National cultural distance is considered to be a strong predictor of language learners' pragmatic competence. To test the actual effect of national cultural distance on pragmatic competence holistically and comprehension and production aspects of pragmatic competence discretely, the current study was conducted on two groups of undergraduate…
Descriptors: Pragmatics, Cultural Differences, Multivariate Analysis, Undergraduate Students
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Rahayu, Ely Triasih – Advances in Language and Literary Studies, 2013
This research studies Japanese "keigo" in the office domain, a case study at XXX Corporation Japan. "Keigo" consists of "sonkeigo," "kenjougo," and "teineigo." Each of those speech levels is going to be analyzed based on linguistic and nonlinguistic factors. In this qualitative research, the data…
Descriptors: Japanese, Questionnaires, Case Studies, Corporations