Nearly all Western loanwords in Japanese are first introduced to the public by a small number of individuals with most Japanese people having never heard or read the word before, and having no role to play in their borrowing. Because of this presumptuous use of foreign words by, for example, academics, government bodies, and the media, the…

Examines the growing influx of English loan words in Japanese, describing the structural and semantic changes that English loans go through in their Japanization process and the roles that they are expected to play. The social factors that drive the influx are also examined. (seven references) (MDM)