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Direct linkZhang, Qin – Western Journal of Communication, 2009
The primary goal of this study was to test a credibility-learning model in U.S., Chinese, German, and Japanese classrooms. Using structural equation modeling, an etic credibility-learning model was generated from the common significant paths of the hypothesized model across the four cultures. Teacher credibility showed only an indirect…
Descriptors: Structural Equation Models, Motivation, Factor Analysis, Credibility
