The Advertising and Public Relations section of this collection of conference presentations contains the following 17 papers: "Using the FCB Grid and the 'Lost Quadrants' to Write Advertising Strategy" (Johan C. Yssel); "Antitrust and the Marketplace of Ideas: The Continuing Problem of Issue Advertising Access to Broadcast Television Networks" (Linda S. Henson); "Determinants of Consumer Ethical Evaluations of Buyer Behavior: An Attribution Approach" (Karan J. Kailimai); "The Effects of Type of Labeling and of Sponsor on Credibility of Video News Releases" (C. A. Tuggle and M. A. Ferguson); "New Directions for Employee Communications: A Study of Corporate Public Relations Executives" (Donald K. Wright); "Doing Well while Doing Good: An Explanatory Study of the Fund-Raising Practice of U.S. Charitable Organizations" (Kathleen S. Kelly); "Excellence in Investor Relations: An Exploratory Study of CEO Perceptions" (Barbara K. Petersen and Hugh J. Martin); "Diversity and a Local Newspaper: When Photojournalism Becomes Public Relations" (Anne Jett); "Organizational Dimensions of Standardization" (Sandra E. Moriarty and Thomas R. Duncan); "Communicating Crisis: One Corporation's Attempt to Frame the Issues" (Lynn M. Zoch and Sonya Forte Duhe); "The Adoration of the Gaijin: The Use of English and Non-Japanese Actors in Japanese Television Advertising" (Jay K. Miller); "Media Scheduling Models and Advertising Effects: Conceptualization and Theoretical Implications" (Louisa Ha); "Brand Recall for Product Placements in Motion Pictures: A Memory-Based Perspective" (Shonall Sabherwal and others); "The Power of Humorous Context to Affect Perception of Commercials, Programs, and Products" (Stephen D. Perry and others); "The Commercial Speech Doctrine in the '90s" (Scott M. Armstrong); "'He Kept Pressing Me for Details!': A Critical Cultural Analysis of Domestic Narratives in Post-World War II Pinup Advertising Calendars" (Jane Frederick-Collins); and "What You Want Is What You Get: Individualism as a Cultural Value in Primetime TV Advertising" (Joyce M. Wolburg and Ronald E. Taylor). (NKA)