The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…

Investigates the effect of the Internet in references services in Malaysian academic libraries, and examines library professionals' perceptions of the importance of the Internet in reference work. Respondents felt the Internet has contributed positively to reference work and has enhanced their effectiveness and efficiency; however, a majority…

Purpose: This study seeks to explore the utilization of mobile phone services in the educational environment, explore the nature of mobile phone use among university students, and investigate the perception of university students on mobile phone uses in library and information services. Design/methodology/approach: The study used a review of…

Eleven papers delivered for the Division of Libraries Serving the General Public at the International Federation of Library Associations and Institutions 1992 annual meeting are presented. Most deal with library services to multicultural populations, including those of developing countries. The following papers are included: (1) "Library…