Purpose: The purpose of this paper is to investigate two areas of interest: first, to determine business student customer satisfiers that could be contributors to students' current and predicted retention in a higher educational institution (HEI) and second, to use these satisfiers to inform HEI marketing planning. Design/Methodology/Approach: The…

Purpose: This study sought to investigate the factors that influence students' intention to use the Internet for academic purposes in Universiti Utara Malaysia. This study applies theory of planned behaviour (TPB) as the base model. The model employed the original variables from the theory i.e. attitudes, subjective norms, perceived behavioural…

Taking advantage of the convergence of technology and new insights of teaching and learning, the Ministry of Education of Malaysia has implemented a new educational reform primarily to revise the current curriculum, establish new learning standards, and incorporate the use of technology as an integral part of the learning process. This new…