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Direct linkKamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey Norman – International Journal of Educational Management, 2020
Purpose: In recent times, many universities have been pressured to become heavily involved in university branding. The purpose of this paper is to investigate students' perceptions of different international universities (brands) in terms of important university attributes, including the country in which the university's main campus is located and…
Descriptors: College Students, Preferences, International Schools, Universities
Yusoff, Rasimah Che Mohd; Zaman, Halimah Badioze; Ahmad, Azlina – Australasian Journal of Educational Technology, 2011
This study investigates users' perception and acceptance of mixed reality (MR) technology. Acceptance of new information technologies has been important research area since 1990s. It is important to understand the reasons why people accept information technologies, as this can help to improve design, evaluation and prediction how users will…
Descriptors: Foreign Countries, Intention, Biomedicine, Science Instruction
