This study aimed at investigating the innovation attributes of face-to-face computer-assisted cooperative learning (CACL). It employed a mixed method design as the data were collected through a survey and semi-structured interviews. The findings showed that face-to-face CACL has a high degree of adoption in higher education institutes to teach EFL/ESL learners. Also, the regression analysis showed that the five factors are strong predictors of innovation adoption, and complexity has the highest significance, followed by compatibility, relative advantage, observability, and trialability, respectively. The study found that accessibility is an emerging innovation attribute which increases the adoption of any innovation practice. The paper concluded that the human element of face-to-face cooperative learning increases the adoption of CACL and that relative advantage has influence on the other innovation attributes. The study recommends using face-to-face CACL in teaching EFL/ ESL learners and using accessibility as an innovation attribute.