This report builds on and extends Public Agenda's ongoing research on the attitudes of various stakeholder groups toward higher education reform. It explores the purpose and promise of more effective engagement of those stakeholders who--at first blush, at least--appear to express the deepest resistance to the productivity agenda: faculty. The report's driving questions are, what does it take to bridge the most pervasive divides in perception between productivity advocates and faculty, and what can be accomplished through deeper, more strategic engagement? The insights and strategies summarized in this report are drawn from three focus groups with faculty at both two-year and four-year institutions and roughly 25 in-depth, one-on-one interviews conducted with college presidents, higher education researchers, representatives of collective bargaining associations, disciplinary associations, accrediting bodies, professional development organizations serving faculty, and representatives from a wide range of higher education consortia. (Contains 9 footnotes.)