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Direct linkOyedele, Adesegun; Goenner, Emily; Alba Aguilar, Maria Guadalupe; Scarlett, Robert H. – Journal of Marketing Education, 2023
The purpose of this study was to fill the gaps in the literature in terms of understanding how marketing and international entrepreneurship educators have responded to the impact of the pandemic on experiential learning pedagogy in developing countries. To address these gaps in the literature, this article conceptualizes a Classroom-run Virtual…
Descriptors: Experiential Learning, Marketing, Teaching Methods, Computer Simulation
