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Direct linkHembroff, Larry A.; Martell, Dennis; Allen, Rebecca; Poole, Andrew; Clark, Karen; Smith, Sandi W. – Journal of American College Health, 2021
Objective: Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001 to 2014 to correct norm misperceptions. Methods: Random samples of students…
Descriptors: Program Effectiveness, Social Attitudes, Intervention, Alcohol Abuse
Lertpratchya, Alisa P.; Besley, John C.; Zwickle, Adam; Takahashi, Bruno; Whitley, Cameron Thomas – International Journal of Sustainability in Higher Education, 2017
Purpose: The purpose of this study is to assess the effectiveness of higher education institution as a sustainability communication channel. The theory of planned behavior was used to examine the degree to which a student's tenure at a large university with active and visible sustainability initiatives is associated with changes in views about…
Descriptors: College Role, Sustainability, Communication (Thought Transfer), Behavior Theories
Download full textWhat Works Clearinghouse, 2014
The study examined the impact of the Kalamazoo Promise Scholarship on high school students' academic and behavioral outcomes. Depending on how long the student had attended Kalamazoo Public Schools (KPS), the scholarship would cover up to 100 percent of tuition and fees for attending any public college or university in the state of Michigan. The…
Descriptors: Scholarships, High School Students, Student Behavior, Behavior Change
