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Direct linkKracke, Nancy – Journal of School Public Relations, 2009
It is tempting to assume that we know what our parents, our community, and our employees want from our schools. It is comforting to think that we know what they support. It is also dangerous. This article encourages school systems to let go of assumptions and to start asking the important questions that will lead school boards and administrators…
Descriptors: Central Office Administrators, School Districts, Information Sources, Stakeholders
