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Direct linkConstantinides, Efthymios; Zinck Stagno, Marc C. – Journal of Marketing for Higher Education, 2011
The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social…
Descriptors: Video Technology, Marketing, Higher Education, Social Networks
