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But for the Bad, There Would Not Be Good: Grounding Valence in Brightness through Shared Relational Structures
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Lakens, Daniel; Semin, Gun R.; Foroni, Francesco – Journal of Experimental Psychology: General, 2012
Light and dark are used pervasively to represent positive and negative concepts. Recent studies suggest that black and white stimuli are automatically associated with negativity and positivity. However, structural factors in experimental designs, such as the shared opposition in the valence (good vs. bad) and brightness (light vs. dark) dimensions…
Descriptors: Visual Stimuli, Color, Psychological Patterns, Cognitive Structures