In 1970, three studies were conducted for the Children's Television Workshop in the ghetto areas of Bedford Stuyvesant and East Harlem in New York City and Washington, D.C. The Bedford Stuyvesant study was designed to establish a reliable reading on the penetration of Sesame Street in low income areas and to determine whether or not the program…

Three major themes dominated the results of a 1973 survey conducted for the Children's Television Workshop in ghetto areas of New York, Chicago, and Washington, D.C. First, comparison of survey data with data from studies conducted in 1970 and 1971 showed that Sesame Street had become an institution with ghetto children, its penetration and…

As a follow-up to a 1970 study, interviews were conducted in 1971 in four ghetto communities (Bedford Stuyvesant, East Harlem, Chicago, and Washington, D.C.) to determine the extent to which Sesame Street was reaching preschool age children as compared to the previous year. The program's success was demonstrated by continued growth in audience,…