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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Simona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Kerr, Kirstin; Dyson, Alan – International Journal for Research on Extended Education, 2014
The Harlem Children's Zone (HCZ) is arguably one of the most extensive extended education approaches established to date. It has sought to create a seamless programme of support for children living in Harlem, from birth to early adulthood, in family, school and community settings. The evidence on HCZ's impacts is limited, but its approach…
Descriptors: Urban Education, Urban Schools, Family Programs, Community Programs