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Factors Affecting the Success of Marketing in Higher Education: A Relationship Marketing Perspective
Surej P. John; Rouxelle De Villiers – Journal of Marketing for Higher Education, 2024
The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…
Descriptors: Influences, Success, Student Recruitment, Marketing
Prabhu, Sunitha – Review of Education, Pedagogy & Cultural Studies, 2020
In addition to providing a learning environment that is compatible for all students, tertiary and higher education providers also prepare them for future work--which in the current globalized world is in a multicultural setting. The Waikato Institute of Technology (Wintec) in New Zealand, where this study was performed, describes itself as "a…
Descriptors: Student Diversity, College Students, Cultural Pluralism, Information Technology
Martelli, Barbara – Research-publishing.net, 2021
On March 23rd, at the University of Auckland (New Zealand), all lectures were suspended for a week. During this time, both students and staff made a considerable effort to prepare the online delivery of courses. In this chapter we discuss the impact of COVID-19 on the Italian beginners courses offered in Semester 1. With no certainty of when the…
Descriptors: Online Courses, Second Language Learning, Second Language Instruction, Italian
Mulrennan, Danielle – Journalism and Mass Communication Educator, 2018
Journalism schools are under pressure to look beyond traditional teaching methods to prepare students for the post-Internet, rapidly evolving news landscape. Heutagogy is a net-centric teaching method in which learners are highly autonomous and self-determined. In this article, Participatory Action Research theory was applied within a heutagogical…
Descriptors: Social Media, Journalism Education, Public Relations, Communications
Cochrane, Thomas; Antonczak, Laurent; Keegan, Helen; Narayan, Vickel – Research in Learning Technology, 2014
Moving innovation in teaching and learning beyond isolated short-term projects is one of the holy grails of educational technology research, which is littered with the debris of a constant stream of comparative studies demonstrating no significant difference between innovative technologies and traditional pedagogical approaches. Meanwhile, the…
Descriptors: Guidelines, Instructional Innovation, Creative Teaching, Teaching Methods
Todorova, Nelly; Bjorn-Andersen, Niels – Accounting Education, 2011
When the physical world of the University of Canterbury in Christchurch collapsed in a 6.3 magnitude earthquake at 12.51 pm on 22 February 2011, IT in general and the online learning platform, in particular, gave a second life from day one. It worked, but it was not an easy task. The university was able to salvage the semester and keep the…
Descriptors: Higher Education, Information Technology, Foreign Countries, Electronic Learning
Gikandi, Joyce – International Journal on E-Learning, 2013
The purpose of this study was to establish whether and how authentic assessment activities and learner autonomy converged to productively engage both the teacher and learners in shared authenticity. The study employed case study methodology to investigate the phenomena within an online course in ICT designed for continuing professionals in…
Descriptors: Performance Based Assessment, Evaluation Methods, Personal Autonomy, Case Studies
Velliaris, Donna M., Ed.; Coleman-George, Deb, Ed. – IGI Global, 2016
Millions of students seek short- and long-term study abroad options every year, and this trend is a key illustration of the internationalization of higher education. Because a global perspective has become mandatory in the largely globalized workforce, many institutions look to study abroad programs to prepare their students. This outbound…
Descriptors: Study Abroad, Higher Education, Global Approach, Student Mobility
Mitchell, Phillipa; Forer, Pip – Journal of Geography in Higher Education, 2010
Focusing on "Digital Worlds", a first-year geography blended learning course at the University of Auckland, this paper gives voice to the students, examining how they perceived e-learning versus traditional learning mechanisms; how e-learning mechanisms have affected their learning behaviour; and why certain e-learning mechanisms offered…
Descriptors: Electronic Learning, Distance Education, Geography, Blended Learning
Robins, Anthony – Computer Science Education, 2010
Compared to other subjects, the typical introductory programming (CS1) course has higher than usual rates of both failing and high grades, creating a characteristic bimodal grade distribution. In this article, I explore two possible explanations. The conventional explanation has been that learners naturally fall into populations of programmers and…
Descriptors: Programming, Learning Processes, Grading, Simulation
Brown, Elinor L., Ed.; Gibbons, Pamela E., Ed. – IAP - Information Age Publishing, Inc., 2011
This volume of Global Initiatives for Equity and Social Justice takes a resource perspective toward culture, ethnicity, and race. Its purpose is to foster global dialog about race and ethnicity, with an emphasis on sharing strategies and solutions. While one might view problems stemming from racial and ethnic differences as intractable, the book's…
Descriptors: Ethnicity, Race, Politics of Education, Educational Policy