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Factors Affecting the Success of Marketing in Higher Education: A Relationship Marketing Perspective
Surej P. John; Rouxelle De Villiers – Journal of Marketing for Higher Education, 2024
The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…
Descriptors: Influences, Success, Student Recruitment, Marketing
Riegel, Kaitlin; Evans, Tanya – Australasian Journal of Educational Technology, 2021
The rapid inclusion of online assessment in higher education has left a void in investigating the relationship this form of assessment has with student emotions. This study examines the influence of frequent online assessment on student emotions in a university setting using a mixed-methods approach. Students' emotions in an online quiz and a…
Descriptors: Academic Achievement, Psychological Patterns, Incidence, Computer Assisted Testing
Beatson, Nicola J.; Berg, David A. G.; Smith, Jeffrey K. – Accounting Education, 2019
More than just intelligence is needed to learn accounting. We see from prior work that the non-cognitive aspects of learning can influence the experience for accounting students. We investigate by survey both self-efficacy beliefs [Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological Review, 84(2),…
Descriptors: College Students, Business Administration Education, Accounting, Student Attitudes
Anderson, Anastasia H.; Carter, Mark; Stephenson, Jennifer – Journal of Autism and Developmental Disorders, 2020
An on-line survey of 102 (51 females; undergraduate and graduate) university students with ASD across Australia and New Zealand examined student characteristics and satisfaction with academic and non-academic supports. A broad range of disciplines were studied, and the participants' reported strengths included a passion for learning, strong…
Descriptors: Foreign Countries, Student Attitudes, College Students, Autism
Gong, Yang; Gao, Xuesong; Li, Michael; Lai, Chun – Language, Culture and Curriculum, 2021
The rising popularity of the Chinese language as a subject for study has motivated research on international students' cultural adaptation and language learning during periods of study abroad in China. This inquiry examined the challenges that a group of New Zealand students encountered and the strategic responses they adopted in relation to…
Descriptors: Study Abroad, Student Adjustment, Foreign Countries, Acculturation
Hodis, Flaviu A.; Tait, Carolyn; Hodis, Georgeta M.; Hodis, Monica A.; Scornavacca, Eusebio – Social Psychology of Education: An International Journal, 2016
This research investigated the interrelations among achievement goals and the underlying reasons for pursuing them. To do so, it utilized the framework of goal complexes, which are regulatory constructs defined at the intersection of aims and reasons. Data from two independent large samples of New Zealand university students showed that across…
Descriptors: Foreign Countries, College Students, Student Motivation, Academic Achievement
Kahu, Ella; Stephens, Christine; Leach, Linda; Zepke, Nick – Journal of Further and Higher Education, 2015
Research into both student engagement and student emotions is increasing, with widespread agreement that both are critical determinants of student success in higher education. Less researched are the complex, reciprocal relationships between these important influences. Two theoretical frameworks inform this paper: Pekrun's taxonomy of academic…
Descriptors: Foreign Countries, Adult Students, Learner Engagement, Distance Education
Anderson, Donna; Halberstadt, Jamin; Aitken, Robert – International Journal of Higher Education, 2013
Excessive entitlement--an exaggerated or unrealistic belief about what one deserves--has been associated with a variety of maladaptive behaviors, including a decline in motivation and effort. In the context of tertiary education, we reasoned that if students expend less effort to obtain positive outcomes to which they feel entitled, this should…
Descriptors: Foreign Countries, College Students, Higher Education, Student Attitudes
Zhong, Qunyan Maggie – TESL-EJ, 2014
In recent years, there has been increasing interest in language learners' beliefs in second language acquisition (SLA). Nonetheless, few studies to date have investigated the extent to which learners' beliefs develop, and the factors that contribute to this development have not been examined seriously. Employing a naturalistic inquiry, this…
Descriptors: Case Studies, Asians, Foreign Countries, Immigrants
Curtis, Cate – Journal of Youth Studies, 2010
Youth suicide is an issue of international concern and the college population may have a considerably higher rate of suicidal behaviour than the general population, yet seeking help for suicidality is uncommon. This research sought to understand college students' knowledge of suicidal behaviour and attitudes to help-seeking, in a New Zealand…
Descriptors: Suicide, Foreign Countries, Attitude Measures, Help Seeking
Otrel-Cass, Kathrin; Cowie, Bronwen; Campbell, Alison – Journal of Institutional Research, 2009
This article explores the issue of university student recruitment and retention beyond the first and second year of studying science. The research investigated the "image" students have of science, the demands they face in studying science and student self-efficacy, and the relative importance of these factors as perceived by 140…
Descriptors: College Students, Student Recruitment, Academic Persistence, Science Education

Adcock, Ngaire V.; White, K. D. – Social Behavior and Personality, 1984
Australian college students (N=352) completed a questionnaire previously used with American and New Zealand subjects to determine the existence of factors relating to Ego and Super-ego functioning. Results revealed eight factors: Relgious Super-ego, Emotionality, Expediency, Material Self-ideal, Non-religious Super-ego, Ego Control, Compassion,…
Descriptors: College Students, Cross Cultural Studies, Factor Structure, Foreign Countries

Ward, Colleen; Kennedy, Antony – Journal of Cross-Cultural Psychology, 1993
Examines psychological and sociocultural adjustment during cross-cultural transitions for 115 Malaysian and 30 Singaporean students in New Zealand and 156 Malaysian students in Singapore (186 males and 115 females). Discusses predictors of psychological and sociocultural adaptation and culture-specific results. Results suggest a clear distinction…
Descriptors: Acculturation, Adjustment (to Environment), College Students, Cross Cultural Studies