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Fleming, Helen Ruth – Library Journal, 1993
Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…
Descriptors: Business, Community Support, Corporate Support, Library Extension
Peer reviewed
Direct linkMoore, Gena – Community & Junior College Libraries, 2005
The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…
Descriptors: Public Relations, College Libraries, Library Services, Library Administration
North Carolina State Dept. of Cultural Resources, Raleigh. Div. of State Library. – 1990
This manual provides guidelines and materials for librarians planning a summer reading program for children in North Carolina on the theme of outer space. An evaluation form to be returned to the State Library of North Carolina at the end of the summer is included. The introduction includes discussions of summer reading materials and programs;…
Descriptors: Childrens Libraries, Disabilities, Elementary School Students, Elementary Secondary Education
