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Download full textLindsey Haynes-Maslow; Gretchen L. Hofing; André A. Marks – Journal of Human Sciences & Extension, 2020
Social marketing is a community and public health approach used in nutrition education that helps to complement programming. Researchers evaluated an eight-week social marketing campaign to promote healthy eating behaviors and encourage fruit and vegetable consumption among low-income caregivers. The campaign focused on the benefits of modeling…
Descriptors: Marketing, Health Promotion, Eating Habits, Food
