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Direct linkDaus, Stephan; Skjelbred, Siv-Elisabeth; Pedersen, Cathrine – Journal of Psychoeducational Assessment, 2023
To improve the understanding of the drivers of interest, and its impact on other outcomes, researchers and educators need valid and informative measures capturing the different domains of interest. Answering the lack of interest measures in marketing education, we develop and psychometrically assess three instruments reflecting the theoretical…
Descriptors: Marketing, Student Interests, Career Choice, Student Attitudes
