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Understanding the Public Value of Four-Year Colleges and Universities in Ohio
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Kuhr, Brittanie E. – ProQuest LLC, 2022
Higher education in the United States is threatened by the continued decrease in state and federal funding, increasing competition for the ever-decreasing funds. The need to understand and articulate institutional value is critical so institutions can communicate their worth as a means of ensuring viability. There currently exists an unclear…
Descriptors: Colleges, College Presidents, Communication Strategies, Public Opinion