Customer relationship management (CRM) is a core business strategy for most organizations. In today's global economy, it is essential for organizations to find ways of increasing their productivity. This article discusses the operations management's decision of customer relationships management. It is vital for a business to motivate its employees…

This article describes the usefulness of Web analytics for understanding the users of an academic library Web site. Using a case study, the analysis describes how Web analytics can answer questions about Web site user behavior, including when visitors come, the duration of the visit, how they get there, the technology they use, and the most…

This paper examines podcasting as a library support for distance learning and information systems and services. The manuscript provides perspective on the knowledge base in the growing area of podcasting in libraries and academia. A walkthrough of the podcast creation and distribution process using basic computing skills and open source tools is…

According to James Robertson, the managing director of Step Two Designs, a content management consultancy, "A content management system supports the creation, management, distribution, publishing, and discovery of corporate information. It covers the complete lifecycle of the pages of one's site, from providing simple tools to create the…

Virtually every academic department in an institute of higher education requires Web presence as a critical component of its information technology strategy. The problem of how to leverage the World Wide Web and build effective and useful departmental Web sites seems to have long been solved. Yet browsing academic Web sites from around the world…

For the thirty-third year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. This is Volume #2 of the 33rd "Annual Proceedings of Selected Papers on the Practice of Educational Communications and Technology." This volume includes…

The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…