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Direct linkHodge, David C.; Nadler, Marjorie Keeshan; Shore, Cecilia; Taylor, Beverley A. P. – Change: The Magazine of Higher Learning, 2011
Now more than ever, it is urgent that colleges and universities mobilize themselves to produce graduates who are capable of being productive, creative, and responsible members of a global society. Employers want clear communicators who are strong critical thinkers and who can solve real-world problems in an ethical way. To achieve these outcomes,…
Descriptors: Universities, College Curriculum, Curriculum Development, Learner Engagement
Brown, Shawn M. – ProQuest LLC, 2012
This thesis examined the role of strategic marketing in organizational adaptation to a rapidly changing and competitive external environment among institutions of higher education. Colleges and universities adapt to external pressures as open systems operating within a broader external environment (Bess & Dee, 2008; Keller, 1983). How does…
Descriptors: Case Studies, Higher Education, Institutional Advancement, Organizational Change
Ramsey, Kimberly – 1997
This report of a 2-year study on public university responsiveness to academic and vocational reforms in public K-12 schools and community colleges focuses on: (1) how state universities respond to curricular experiments, and (2) the difficulties reformers encounter with universities. The report presents a brief summary of previous progressive…
Descriptors: Case Studies, College Role, College School Cooperation, Curriculum Development
