Purpose: To systematically examine the institutional values and campus recreational policies and practices of all Big 10 institutions to determine whether equitable physical activity opportunities are being provided. Approach: Websites were systematically searched, and data extracted were analyzed using thematic analysis. Findings: Community (n=13) and diversity and inclusion (n=12), emerged among the most common institutional values. All but one institution funded campus recreation through mandatory student fees. Health and/or wellness (n=12), recreation, activity, and/or fitness (n=12), and community (n=11) emerged as dominant themes, as did diversity and inclusion (n=9). Despite the proclaimed commitment to diversity and inclusion, one institution offered women-specific programming, and considerably more intramural sport opportunities were available for men. Implications: Findings indicate all students fund shortcomings regarding the provision of equitable student physical activity opportunities, especially given that campus recreation and that institutions purportedly value community, diversity, and inclusion.