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ERIC Number: EJ784671
Record Type: Journal
Publication Date: 2008
Pages: 9
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1098-2140
EISSN: N/A
Available Date: N/A
Response Rates for Mixed-Mode Surveys Using Mail and E-Mail/Web
Converse, Patrick D.; Wolfe, Edward W.; Huang, Xiaoting; Oswald, Frederick L.
American Journal of Evaluation, v29 n1 p99-107 2008
This study examines response rates for mixed-mode survey implementation involving mail and e-mail/Web components. Using Dillman's Tailored Design Method, 1,500 participants were sent a survey either (a) via mail with a follow-up contact via e-mail that directed them to a Web-based questionnaire or (b) via e-mail that directed them to a Web-based questionnaire with a follow-up contact via mail. Results indicate that these mixed-mode procedures produce moderately high response rates. However, the mail survey tended to be more effective than the e-mail/Web survey, when serving either as the initial contact or as the follow-up contact. These results suggest that survey implementation involving mail followed by e-mail/Web, or even mail-only approaches, may result in larger samples than implementation involving e-mail/Web followed by mail. (Contains 3 notes.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio; South Carolina
Grant or Contract Numbers: N/A
Author Affiliations: N/A