Three advancement professionals discuss what their colleagues need to understand about their jobs. The Ohio State University Alumni Association is currently integrating into the university's advancement office at the behest of the board of trustees, so Andy Gurd is now working more closely with his development and communications colleagues than when the alumni association operated independently. Florida's Nova Southeastern University is at the midpoint of its campaign, which has given fundraiser Susan Peirce more of an opportunity to work with her alumni relations colleagues--and to appreciate how they help her do her job well. And, with a good helping of humor, Sarah Morris, a communications professional from the University of Missouri-Kansas City, points out a few things that her development and alumni relations colleagues could learn about what is--and isn't--possible in her job.