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Direct linkMubarik, Shujaat; Chandran, V. G. R.; Devadason, Evelyn S. – Learning Organization, 2016
Purpose: This study aims to examine the influence of relational capital quality on client loyalty, comprising both behavioral and attitudinal, in the pharmaceutical industry of Pakistan. Design/methodology/approach: The partial least squares technique is used to test the relationship using a sample of 111 pharmaceutical firms. We applied a…
Descriptors: Foreign Countries, Industry, Pharmacology, Behavior
Bodla, Mahmood A.; Naeem, Basharat – Creativity Research Journal, 2014
Substantial theoretical and empirical literature indicates inconsistent performance implications of intrinsic motivation, suggesting the possibility of some explanatory mechanisms. However, little is known about the factors that might explain intrinsic motivation and sales force performance relation, particularly in highly competitive and…
Descriptors: Motivation, Creativity, Mediation Theory, Sales Occupations
