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Direct linkBodla, Mahmood A.; Naeem, Basharat – Creativity Research Journal, 2014
Substantial theoretical and empirical literature indicates inconsistent performance implications of intrinsic motivation, suggesting the possibility of some explanatory mechanisms. However, little is known about the factors that might explain intrinsic motivation and sales force performance relation, particularly in highly competitive and…
Descriptors: Motivation, Creativity, Mediation Theory, Sales Occupations
