The main objective of this study is to explore various barriers preventing students in Pakistani universities from learning online during the COVID-19 pandemic. Applying a qualitative research design, twelve (12) in-depth interviews were conducted with business school students, selected at undergraduate and graduate levels from six (06) universities in Islamabad and Rawalpindi, Pakistan. With thematic analysis, various themes emerged from the interview data. Based on the findings, students who live in rural areas are more affected by online learning during the COVID-19 pandemic than students in urban areas due to identified barriers and, most importantly, lack of technology infrastructure. The findings of this study will be helpful for policy makers including government and educational community to conduct and deliver smooth online education in the country during the pandemic.