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Johnston, Cheryl – 1989
This report describes a project that reviewed existing materials on all aspects of entrepreneurship likely to be encountered by independent business persons. In addition to the review of books, periodicals, and newspapers, the project interviewed successful Pennsylvania entrepreneurs. A curriculum guide was synthesized that was relevant to the…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Education
Madeira, Eugene L. – 1980
Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one…
Descriptors: Adult Basic Education, Adult Counseling, Adult Students, Advertising
