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Developing a Pedagogy for Globalization: A Marketing and Political Science Multi-Disciplinary and Transnational Approach
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Arsenault, Paul M.; Stevenson, Linda S. – Journal of Teaching in International Business, 2013
One of the greatest challenges facing social science and marketing programs in the start of the 21st century is how to "globalize" our curriculums, so that our tech-savvy, but often internationally and cross-culturally inexperienced students have, understand, and are prepared to embrace the diverse opportunities that will be an…
Descriptors: Interdisciplinary Approach, Political Science, Marketing, Global Approach