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McShane, Barbara A.; Strain, Richard L. – 1994
The Bethlehem Area Chamber of Commerce addressed family literacy through the promotion of a "Jump into Reading" videotape and its accompanying brochure in local businesses and schools as well as throughout Pennsylvania. Jump into Reading was designed to teach parents the importance of reading aloud to their children and offer techniques…
Descriptors: Adult Basic Education, Adult Literacy, Corporate Support, Education Work Relationship