Physical activity offers many benefits, yet the majority of college students do not meet the recommended weekly amounts. This study investigated African American students' perceptions of barriers, benefits, and cues to action at Lincoln University. There was a gap in the literature because no qualitative studies regarding African American students' physical activity had been conducted. This qualitative study discovered that most students do not feel physical activity is supported on campus. In addition to reporting barriers, benefits, and cues to action, participants also offered recommendations for increasing physical activity. Recommendations for future research include conducting another case study using all races of students who attend this institution of higher learning. A quantitative study could provide a broader perspective of physical activity and usage of the campus recreation center. Conducting this same study at multiple institutions would also be a good idea to add to the research. If the cues to action were put into place, another study could be done to see if physical activity rates increase. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]