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Download full textSpain, Peter – 1971
To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in…
Descriptors: Audiences, Community Development, Developing Nations, Listening Groups
