Authors propose a new approach for the development of educational sphere, where philosophical categories of fundamental and applied knowledge are considered as two counter processes of reality and pole cognition, between which project-technological activity is carried out. This fact allows to treat any pedagogical project as a compromise decision,…

The author of this article arrives at the conclusion that media literacy/competence of personality is the sum total of the individual's motives, knowledge, skills, and abilities (indicators: motivation, contact, content, perception, interpretation/appraisal, activity, and creativity) to select, use, create, critically analyze, evaluate, and…