The Kingdom of Saudi Arabia has seen a growing interest in the uptake of cloud-based educational technologies in the university sector in recent years. In order to better understand the potential of cloud-based opportunities, it was considered important to first investigate the experiences of academic staff in their current use of e-learning…

The paper investigates the impact of virtual environmental characteristics such as collaboration, communication, and resource sharing on social media adoption by the academic community at the university level. Building on the social constructivist paradigm and technology acceptance model, we propose a conceptual model to assess social media…