The advent of neoliberal school reforms and school marketisation compels schools to advertise extensively and creatively for student recruitment. This chapter focuses on a particular school that has converted and modified structural features like perimeter walls for advertisement and showcasing purposes. Employing an anecdotal discourse analysis, these integrated semiotic structures beckon scholarly scrutiny for concerns of the affective, architectural, cultural, and semiotic. [For the complete volume, "Affective Governmentality: Neoliberal Education Advertisements in Singapore. Cultural Studies and Transdisciplinarity in Education. Volume 9," see ED661475.]