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Grant, Terri – Business Communication Quarterly, 2004
The Professional Communication Unit (PCU) at the University of Cape Town (UCT) recently conducted a business communication needs analysis to determine student perceptions of their communicative competence and the teaching strategies being used to develop such competence. Students felt that the specialist, stand-alone communication program was more…
Descriptors: Business Communication, Student Attitudes, Communicative Competence (Languages), Teaching Methods