This study examines how a high-pressure family language policy (FLP) is implemented in South Korea, focusing on the experiences of a family with a preschool-aged child, Jay. The phenomenon of "English fever," which has led to the widespread adoption of intensive early childhood English education, has contributed to the increasing…

This introduction builds on De Costa et al.'s (2016], [2019) notion of linguistic entrepreneurship, which is defined as "the act of aligning with the moral imperative to strategically exploit language-related resources for enhancing one's worth in the world" (2016: 696). The four empirical studies and two critical commentaries that…

This article examines the socially constructed nature of significant linguistic insecurity with regard to the English language in Korean society as informed by neoliberalism. It specifically explores how linguistic insecurity leads to the pursuit of linguistic perfectionism under the popular discourse of neoliberal personhood. Participants are…

Brown and Levinson's ([1978] Politeness: Some universals in language use, Cambridge University Press, 1987) politeness theory has been criticized as being ethnocentric by displaying a Western preoccupation with autonomy and individualism. Many non-western societies, it is argued, are better understood by appealing to cultural discernment or group…