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Direct linkCho, Jaehee; Lee, H. Erin; Quinlan, Margaret – Journal of American College Health, 2017
Objective: Based on the technology acceptance model (TAM), we explored the nationally-bounded roles of four predictors (subjective norms, entertainment, recordability, and networkability) in determining the TAM variables of perceived usefulness (PU), perceived ease of use (PEOU), and behavioral intention (BI) to use diet/fitness apps on…
Descriptors: Cross Cultural Studies, Telecommunications, Handheld Devices, College Students
