The attitudes and behaviours of majority language speakers have an important impact on minority languages, and it has been claimed that the long-term success of minority language initiatives may only be achievable if some degree of favourable opinion, or "tolerability", of these initiatives is secured among majority language speakers.…

The aim of this paper is to clarify some notions about image and prestige planning. Starting from the Welsh example of language policy aiming to revitalise a language in danger of further decreasing in number of speakers and in centrality to Welsh life, definitions of four related terms are explored: image, status, prestige and identity. Paired…